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Privacy Policy

Stena Line respects your privacy. This Privacy Policy explains how any personal information you provide on our site is processed and used by us. This privacy policy is designed to protect you, by informing you on what personal information is collected, what we do with that information, with whom we share it, and the methods we use to collect it. Your use of the Stena Line website is subject to your agreement with this policy.

Privacy in general

You are advised that some of the data you supply such as name, address, e-mail address and and some booking data are entered in our customer database and may be used for marketing purposes. For the protection of personal data, we follow the Swedish Personal Data Act (PuL) and the principles of good practice, as practiced in the area.

Privacy on the internet

*The information we collect can be grouped by the following categories:
*Information in our access log
*Customer data
*Information about registered customers
*Information about e-mail

Information in our access log Log files allow us to record visitors' use of the site which we use to make changes to the layout of the site and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you or information about which other sites you have visited. 

Customer data

When making a booking Stena Line will require you to provide personal details to complete your particular request. If you receive a ferry crossing as a gift, Stena Line only retains booking and address data of the third party.

Information about registered customers

When you sign up to our booking system we keep the following information:

  • Information about physical contact
  • Information about on-line contact
  • Demographic data
  • Information about preferences
  • All this information is retained to support our current company activity; for research and development purposes; to ensure that contact visitors who have requested information or brochures from us receive relevant information; and to improve our website.

Information about e-mail

We use e-mail addresses to reply e-mail we received. These addresses are only used for this purpose and are not shared with third parties outside Stena Line.

We only retain and use e-mail addresses which are provided to us directly or of which it is clear that they are given to us voluntarily. We shall only use an e-mail address for the purpose you have given it to us and for other marketing or service purposes if as you have consented to them.

Stena Line does not sell your personal details

Stena Line does not sell or pass on your personal details to third parties. You will not receive direct marketing from companies outside of Stena Line. Our employees and any third party working for us, are obliged to protect your privacy and the security of your personal details.

Your personal details are safe with Stena Line

We appreciate the trust you put in us and will therefore handle your details with the utmost care. If we receive your data on our website, we always use encoding technologies which are widely accepted within the IT sector.

Application of the policy

This privacy policy and the general terms and conditions apply to any website visit, any booking and any agreement.

If you have questions about Stena Line's Privacy Policy, please send an e-mail to Stena Line will help you by providing the information you need about your details or if you want to change them.

In case a change of this Privacy Policy is necessary, you will find the most recent information on this page.


Cookies are pieces of data that can be automatically created on your computer when you visit a website. Our booking system uses cookies to guarantee the unique identity of every visitor of our site. These cookies are recorded temporarily (so they are not written to a file) and only contain a 32-bit string to identify you. However, you will save a permanent cookie if you select the option "Automatic log-in" when signing up to our booking system. This enables you to book faster. You can select or deselect this option using the check-box on "view/change booking".
Our booking dialogue will not work, when you turn the acceptance of cookies off in your browser.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functionality Cookies

These cookies enable the website to provide value added services and functionality. They may be set by us or by third party content we have placed in our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by these companies to enable them to build a profile of your interests and show relevant adverts on other sites. They do not store any personally identifiable information, but are based on identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Analytics Cookies

These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.

Session Cookies

These cookies store temporary information to enable site functionality. They are automatically deleted when you close your browser.

Social Sharing Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. These cookies are capable of tracking your browser across other sites and build up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Security and E-commerce Cookies

These cookies are only used to ensure you can complete purchases on our site securely and safely. They are also necessary for the prevention of fraud. They are essential to the provision of our services and cannot be switched off.